The Business Side of Theater in NYC
If you have ever longed for a peek behind the curtain to see the
business side of theater in New York, please join us to hear from
Wendy Federman, producer and FOUR Time TONY Award Winner for HAIR,
PIPPIN, ALL THE WAY, and Curious Incident of the Dog in the
Nighttime -- as well as a member of Beta Gamma Sigma Alumni in NYC.
As she says, “business is business” and Wendy will share with us
what it takes to make a show successful in the glamorous, but
perilous world of New York Theater.
November 3, 2015
6:00 p.m. – 8:00 p.m.
The
Union League Club, 38 East 37th Street
Fee:
$35 for Members of BGS
Alumni in NYC
$45 for Non-Members and Guests
Dress: The
Union League requires business attire
About Our Speaker:
Wendy Federman is a multi-Tony Award,
Drama Desk Award, Drama League Award, and Outer Critics Circle Award
winning Producer. She comes from a family who was firmly entrenched
in the theatre and entertainment industry and was inspired by her
family’s colorful history.
Wendy began her own theatrical
career studying dance, singing, acting, piano and guitar at a very
young age. Growing up in a home whose walls echoed the sounds of her
mother’s beautiful soprano voice, Wendy began her own theatrical
career studying dance, singing, acting, piano and guitar at a very
young age. She dedicates every new production to the memory of her
mother. Wendy began her theatrical life intending to be a performer,
but she always had an eye for business. While earning a degree in
behavioral science and management from New York University, Wendy
would work behind the desk at her father’s office. This didn't stop
her from taking acting classes and attending auditions. However,
when her father suddenly died at 60, she gave up her theatrical
dreams: following the motto, “family first,” she joined her brother
to become the third generation owner and operator of a global floral
ribbon manufacturing and importing company. Through it all, Wendy
still found time to keep up with her dance, singing and acting
lessons in order to maintain her connection to the entertainment
world.
Theatre producing is about a great product you believe
in, finances in place, costs under control, and reaching your target
market in order to achieve maximum sales. Business is business.
Theatre will always be Wendy’s first love, and as luck would have
it, the father of a child in her son’s playgroup happened to be a
Broadway Producer. He realized Wendy’s passion and understanding for
the theatre world, eventually asking her to co-produce the National
Tour of "Legends", starring Joan Collins and Linda Evans. Wendy now
has 38 Broadway producing credits in addition to numerous National
Tours and London productions. Today, this multi Tony Award winner is
a fixture amongst the “who’s who” of Broadway insiders. Wendy is
constantly attending readings and workshops of new and revival
materials while traveling throughout the United States and London
looking for that special play or musical that may have Broadway
potential. In the little down time she has, Wendy reads through the
numerous play submissions. To learn more about Wendy, please go to
www.foolishmortalsproductions.com.
For those of you that
did not catch Wendy’s interview with Sandy Kenyon which aired on ABC
TV news in August and ran in 6000 NYC taxis on TaxiTV , here it is :
http://7online.com/entertainment/new-jersey-mom-becomes-Broadway-theater-producer/893760/
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