Topic: "A Different Approach to Branding"
Location:
The National Arts Club
15 Gramercy Park South (East 20th St between Park & Irving Place)
New York, NY 10003
Date: Monday, March 04, 2013
Agenda:
6:30pm Cocktails
7:15pm Dinner
8:15pm Speaker
Reservation Information contact Arline Isaacson at arline@bgs-nyc.org
Price: $75.
RSVP for this Event NOW!
About The Speaker
Alan Siegel is one of the best-known figures in branding and a driving force behind the plain English movement in the U.S. and abroad. In 2011 Alan created Siegelvision, a new company committed to a different approach to branding. Drawing on small teams of experienced, handpicked talent, Siegelvision develops simple, powerful brand strategies for clients seeking to step boldly to the next level.
Over the past five decades, Alan Siegel has gained the stature of both pillar of the establishment and provocative iconoclast while building a leading brand consultancy, Siegel+Gale, where he serves as Chairman Emeritus. As consultant, author and teacher, Alan's influence extends to advising such organizations as Xerox, American Express, the National Basketball Association, Caterpillar, 3M, U.S. Air Force, Dell, The Girl Scouts, Phoenix House, the Legal Aid Society, Carnegie Mellon University and the New School; creating best-selling guides for The Wall Street Journal on understanding financial markets, and serving on the boards of numerous business, cultural and professional organizations. In all he does, Alan is known for the plain speaking he helps clients achieve and for the excellence in individual and organizational communications that his own firm embodies.
He pioneered the development of plain English for complex legal documents for business and government in the 1970s. During the 1980s Alan popularized the concept "brand voice," and in the 1990s his firm championed the Internet as a powerful expression of brand strategy and essential component of the brand experience.
Alan is considered one of the leading authorities on business communications, bringing clarity to insurance policies, bank loan notes, mutual fund prospectuses and government communications. Alan was the director of a project for the Internal Revenue Service to simplify U.S. individual income tax forms.
Alan has written extensively on branding and simplicity for The New York Times, Across the Board, and the National Law Journal and has appeared nationally on "Today," "The McNeil- Lehrer Report," and CBS and ABC News, CNN and the TED Conference.
A graduate of Cornell University's School of Industrial and Labor Relations, Alan also attended New York University Law School, the School of Visual Arts and Alexei Brodovich's Design Laboratory.
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