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Why corporate turnarounds are so simple to start and hard to accomplish

Hosted by Bocconi Alumni Association New York
Event Date: April 3, 2014 at 6:30pm

Please join us for a meet and greet event with Prof. Gianmario Verona.
Kindly RSVP by clicking on this link:

Date:          April 3, 2014
Time:         6:30 pm
Location:  Greenberg Traurig, LLP
                  MetLife Building, 38 Floor
                  200 Park Avenue
                  New York, NY 10166

About Prof. Verona

I have been a faculty member of Bocconi U. since 1999.

I am now Full Professor of Management and currently Head of the Institute of Technology and Innovation in the Department of Management and Director of the PhD in Business Administration and Management (following the link before you can download my video presentation of the curriculum).

In the last three years I have had the pleasure to teach in the MBA curriculum of the Tuck School of Business at Dartmouth College and in the less recent past I have been Visiting Scholar at the Sloan School of Management at the Massachusetts Institute of Technology.

I currently contribute to the Strategic Management Society, the leading institution on strategy, being a member of the editorial board of the Strategic Management Journal and Program Chair of the Competitive Strategy interest group. I am Associate Editor of Economia & Management the leading-quarterly Italian magazine on business and management.

I teach themes related to Technology and Innovation Management at different levels - Undergraduate, Master, Executive Education, and PhD curricula - and my research agenda is strictly linked to the strategic management of technology and innovation. More particularly, the studies that I have published in the last years have analyzed the following themes.

(1) Strategic Orientation and Knowledge Integration in New Product Development: A historical problem in developing new products and managing innovation deals with different types of orientations (reactive vs. proactive; technology push vs. market pull) and the integration between functions that own specialized forms of knowledge (basic vs. applied research; R&D vs. Marketing).I am interested in untangling the problems behind these trade-offs and their impact on performance. Please see my articles on The Academy of Management Review (1999); Australian Economic History Review (2006); Long Range Planning (2008); and Journal of Product Innovation Management (Forthcoming).

(2) Open Innovation and User Entrepreneurship: Firms dealing with innovation are facing today a Copernican revolution: the process of innovation is getting more and more open compared to the one they were used to.This new setting has profound implications in terms of understanding who and how to involve in the process of innovation and how to protect their innovation from infringements of different kinds. I try to find an answer to these emerging problems.Please see my articles on MIT Sloan Management review (2003); Journal of Interactive Marketing (2005: runner up for best paper in the journal); Organization Studies (2006); and California Management Review (2006).See also my book Collaborating with Customers to Innovate and the case study on protecting Innovation in Low IPR regime (winner of the 2008 Best Bocconi U. case).

(3) Dynamic Capabilities and Strategic Renewal: Firms competing in industries facing globalization and technology disruption are challenged by the fact that they have to continuously change to avoid the core competency trap. For this reason I am interested in investigating what spurs firms to deploy (and what prevents them from deploying) their competences to explore new knowledge and to create new products.Please see my articles in Scandinavian Journal of Management (2002); Industrial and Corporate Change (2003; Forthcoming); Journal of Learning and Intellectual Capital (2006); and British Journal of Management (2009).

In the last years I have also been attracted by how norms and institutions positively or negatively impact the innovation process. I have two on-going research projects on this theme.

I have also published a number of articles in Italian and I have authored five books with three different publishers: Egea, Carocci, and McGraw-Hill.

Beyond my Professional Life...

Paola, Lorenzo and Alessandro are my unique joy and wonderful family. I am (still) a decent guitar and drum player and (no more) a good goalkeeper. I am an extravagant fan of Inter Milan (you can’t watch a game with me if you are not an Inter Milan fan) and of Azzurri, which won the fourth championship title over France in 2006. With my lovely kids I have become in the last years a serial watcher of Pixar and Disney’s DVDs (if you have kids you know what I mean...).

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